The Toronto Fringe Festival attracts over 60,000 attendees each year to 150 productions at approximately 30 venues over 12 days each summer. This event is non-juried to provide equal opportunity for artists and community members from all walks of life to present their work to an enthusiastic and supportive audience.
The Fringe's hard-working handful of employees need to process a huge influx of applicants each via a lottery in order to choose the productions, and then need to herd the artists through a series of communications before the production can reach the public.
Starting with the 2011 season, Blackfly implemented a Drupal/CiviCRM solution for these processes, helping to streamline and simplify the communications for both the participants and the Fringe staff.
In 2018, the Fringe switched to using a dedicated platform for their interaction with the artists.